VR/AR

GPS navigation app, Sygic, has announced its new augmented reality (AR) feature. More than 200 million Sygic users worldwide can engage with AR for an improved navigation experience on the road. Sygic’s new AR feature uses a smartphone’s GPS and camera to implement an augmented reality-powered GPS navigation system. With the AR feature, the driver no longer needs to follow a map on their phone. Instead, they’re guided by a virtu...

Collaborating with Manus VR a developer in virtual reality gloves, Vicon; the motion capture technology specialist for the entertainment, engineering and life sciences industries, plans to incorporate more virtual reality into production. This key integration will give customers the ability to incorporate the Manus VR Glove into their production pipelines – providing full finger tracking.

The global Virtual Reality (VR) market is was valued at $2.19bn in 2016 and is expected to grow at a CAGR of 57% till 2020.

  Nature Treks VR now supports natively the 3dRudder foot motion controller. The user doesn't need to configure anything on the 3dRudder dashboard. All the settings are handled directly within this unique and amazing VR experience. Nature Treks is not a game in the traditional sense, it is a non competitive experience aimed as an aid for relaxation through the use of audio and visuals.

A survey by Vista Retail Support has found that 96% of consumers who have experienced Augmented Reality (AR) in a retail store say they found it helpful and report that it has improved their shopping experience. Of the respondents who have experienced AR in a store, 96% say they have used an AR headset that allows users to view 3D computer-generated images of products as if they are in front of them. Ninety-two percent of those responde...

Virtual Reality (VR) and Augmented Reality (AR) are two technologies that have the potential to significantly change the world in which we live. However, currently they are struggling to truly capture the hearts and minds of consumers and businesses. So what does the future hold? Chris Longstaff, Senior Director of Product Marketing and Technology, PowerVR, Imagination Technologies explains.

  If you’ve always enjoyed imagining what goes on underwater while you’re crossing the Channel with Eurostar, wonder no more. The high speed train service that directly links the UK to France and Belgium now offers a virtual reality adventure for its passengers.

At London’s TechXLR8 show, Leicestershire police demonstrated its VR car safety headset. In an effort to effectively engage with local communities, the force invested in a road safety initiative using the latest technology on the market, to produce a 360° film, watched through VR headsets. The VF4360 is the latest development of Leicestershire police’s Virtual Fatal Four (VF4) road safety education package, aimed at reducing ...

  This weekend, visitors to Edinburgh were able to explore the streets, marketplaces and churches as they may have been in the 16th century thanks to academics at the University of St Andrews. The virtual reality app, released on 7th July, has added a new dimension for visitors, especially for those visiting the Fringe Festival over the summer.

There is a great deal of excitement around VR headsets that display a computer-simulated world and AR glasses that overlay computer-generated elements with the real world. Although AR and VR devices are starting to hit the market, they remain mostly a novelty because eye fatigue makes them uncomfortable to use for extended periods. A new type of 3D display could solve this long-standing problem by greatly improving the viewing comfort of these we...