VR/AR

It has been proved that you can reduce your fear of death through virtual reality experiences conducted in a certain way. A team of researchers at Barcelona University conducted experiments which, combined with prior research and anecdotal evidence, showed that people who have near-death experiences quite often find they have less fear of death.

Lattice Semiconductor, and TPCAST announced an exclusive partnership to deliver wireless solutions for Head Mount Display (HMD)-based VR systems. Lattice’s WirelessHD solution, along with a suite of FPGA and ASSP products, are offered exclusively in TPCAST’s VR applications which require low latency, high bandwidth wireless video transmission.

  Research has found that the UK’s retail market could be boosted by as much as £1bn a year, if consumers were given access to visualisation technology that allowed them to virtually place products in their own homes before committing to costly purchases.

In ASUS's newest Augmented Reality (AR) smartphone, the REAL3 image sensor chip from Infineon Technologies plays a key role. The mobile device was launched at International CES 2017 (International Consumer Electronics Show) in Las Vegas. 

Get into Biohazard mood with the officially-licensed Resident Evil 7 candle for you to burn while exercising your personal bloodshed! The £14.99/€19.99 accessory is appropriately putrid: its makers describe the Blood, Sweat and Fears 4D Candle as having odours of musty "old timber and blood". The creators call it the ultimate 4D experience, while the 3D game also holds a promise of being turned into VR.

Dassault Systèmes, the 3DEXPERIENCE Company, announced that 3DEXPERIENCE platform users can now view, explore and validate product designs in immersive VR at any stage of the product development process with support from the HTC Vive Business Edition virtual reality system. This opens new ways to create and refine engaging customer experiences faster.

Virtual reality (VR) may be viewed by most people as a very recent invention. However, the first VR headset was created as far back as 1968 by computer scientist, Ivan Sutherland. It was called the sword of Damocles, as its formidable size and weight meant it had to be anchored to the ceiling so it didn’t crush the user – a far cry from the modern Oculus Rift and Microsoft HoloLens.

Dr Max Ortiz Catalan at Chalmers University of Technology has developed a novel method of treating phantom limb pain using machine learning and augmented reality. This approach has been tested on over a dozen of amputees with chronic phantom limb pain who found no relief by other clinically available methods before. The treatment reduced their pain by approximately 50%, reports a clinical study published in The Lancet.

A new Virtual Reality concept for retailers is being presented by Tieto at the startup event Slush in Helsinki. With this concept Tieto aims to co-innovate new retail and brand experiences with its customers. The VR experience is developed by Tieto Experience Hub (XHub) and Tieto’s Customer Experience Management startup.

Parents may soon be able to watch their unborn babies grow in realistic 3D immersive visualisations, thanks to technology that transforms MRI and ultrasound data into a 3D virtual reality model of a fetus, according to research being presented next week at the annual meeting of the Radiological Society of North America (RSNA). MRI provides high-resolution fetal and placental imaging with excellent contrast. It is generally use...