VR/AR

Fearsome, lethal, killers; the reputation of the tiger shark has long haunted our culture, leading to these creatures being miscast as villains of the seas. Immotion’s new VR experience, Shark Dive, sheds a revealing light on the personality and habits of these wondrous animals, allowing people to get closer to them than ever before, and understanding their strategic place as an apex predator in a fragile ecosystem.

HYPER, the London-based startup born from the EIT Digital-supported ‘HyperCRC’ innovation activity, has launched a spatial design platform that fuses virtual reality with real, motion-tracked models, enabling companies and clients to physically experience their visions.

Studio Moshon, a boutique creative animation studio, has announced the launch of their new portraiture gallery, Women In Motion Augmented Reality art exhibit, showcasing Ava DuVernay, Geena Davis, Meredith Walker and Dee Rees. Powered by artificial intelligence, Studio Moshon’s new offering marries cutting edge technology with traditional fine art, creating oil painted portraits celebrating inspirational women in entertainment and sharing t...

For any engineer worth their salt working with AR/VR/XR, product design or simulation, ray tracing is a technology with which they should become familiar. This is because it is one of the most significant advances in graphics since the beginning of 3D itself and it is about to move from the rarefied world of movies and advertising, into embedded categories like mobile, wearables and automotive as new, more efficient ways of processing ray tracing...

There is a great deal happening in the smart eyewear space and it is time to sit up and take notice. Recent announcements hint at an exciting future for the technology, with some of the largest companies in the world moving resources into the space.  By Dmitry Ogievich, CEO at Banuba 

The campaign ‘Malaria Must Die, So Millions Can live’, launched a digital and out of home advertising activation to inspire people to join the world’s first voice petition to end malaria. The campaign will activate online and on out of home displays and billboards across New York City during the annual United Nations General Assembly (UNGA) meeting which takes place from 23rd-27th September.

Clicktivated, an interactive video platform that connects viewers to locations and information in video as they watch, have announced partnerships with tourism brands including Pure Michigan, Louisiana Travel, Explore Edmonton, Daytona Beach, and Visit Saint Paul to help viewers explore destinations through video and easily find information about individual locations and activities unique to each destination.

Hermes UK has taken a major step towards achieving its digital transformation goal by implementing mobile barcode scanning and Augmented Reality (AR) technology from Scandit. Hermes UK has deployed Scandit’s high performance barcode scanning on smartphones for verification and proof of delivery. Over the next three years, Hermes UK is working towards replacing more than 15,000 costly, dedicated barcode scanners with smartphon...

  MetaVR has announced that the US Army Joint Technology Center and Systems Integration Lab (JSIL) has purchased an additional 86 MetaVR Virtual Reality Scene Generator (VRSG) licenses to provide visuals for the continued rollout of US Air Force MQ-9 remotely piloted aircraft (RPA) simulators.

Platinum Engineering has partnered with Schneider Electric to create a comprehensive tool for asset management and operations by integrating augmented reality (AR) within Wonderware System Platform. The new tool is called ATISA – Automated workflow, maintenance and Testing of In-Service Assets.