Tensilica's HiFi Audio/Voice DSP to decode and process new SOCs for DTV

“For product differentiation, we decided to design our own DTV chips and we needed an audio DSP that was compatible with all of the possible worldwide audio standards, and would offer the highest level of sound fidelity with the most efficient power and area,” stated Liu Weidong, general manager of HiView, Hisense’s IC design subsidiary. “Tensilica’s HiFi Audio is the leading IP core and has the largest library of audio codecs and audio/voice pre- and post-processing software ported and optimized for it. It is making our design efforts much easier.”

“Hisense is gaining market share around the world with its cost-effective DTV designs,” stated Larry Przywara, Tensilica’s senior director of multimedia marketing. “Hisense has continuously enhanced both its audio and video quality and we are pleased they have selected Tensilica to achieve the highest level of sound fidelity. We look forward to their first TVs with our audio DSPs hitting the market next year.”

Tensilica’s HiFi Audio DSPs have been selected by leading DTV manufacturers around the world and they are the leading licensable audio DSP IP cores, licensed by over 50 customers including half of the top 20 semiconductor manufacturers and many leading system OEMs. The HiFi Audio DSPs support over 100 audio and voice codecs with very efficient processing at low power and they are part of Tensilica’s growing line of DPUs that efficiently do the challenging, compute-intensive tasks in SOC designs.