Videos help to simplify regulation message

5th June 2017

Joe Bush

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An online video campaign has been launched by the Approved Cables Initiative (ACI) to highlight Construction Products Regulation (CPR) requirements and how they affect the cable industry. The campaign which launches today targets four audiences and complements a range of animated videos launched by the ACI earlier this year.

Part of the ACI’s further involvement in content marketing, the four videos target contractors, wholesalers and distributors, specifiers and designers, and manufacturers, spelling out each group’s specific responsibilities and what changes from 1st July.

Peter Smeeth, of the ACI said: “We are using this medium to support our existing communications activity. Our target audiences look more and more to online material to find answers and there are a wide range of channels for sharing this information. The ACI has been concerned by the level of misinformation around CPR and to this end we have produced these videos to offer a succinct explanation of what is required.

Approved Cable Initiative

“It is also to remind those in the supply chain that the ACI will proactively police the market for non-compliant cable product and bring to the attention of relevant UK authorities all breaches of CPR Certification and Approval. Trading Standards will also make market checks and there are penalties for putting product on the market that is not CPR compliant.”

The videos will be hosted on the ACI’s website and its YouTube channel and it is hoped that all cable industry associations will share the content with members and followers. The videos can be watched at www.aci.org.uk.