Growth of guests at SENSOR+TEST this year

11th August 2016

SENSOR+TEST

Anna Flockett

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An exceptional boost in all key growth figures for this year’s SENSOR+TEST in Nürnberg, is down to the move to the new halls and thus the expansion of exhibition and floor space. The results of the visitor and exhibitor polls show that quantity and quality are not mutually exclusive.

Numbers of visitors increased by a notable 21% (to 8,656 from 7,142), while the number of exhibitors rose by 7%. The present 25% share of international visitors was topped by 37% of foreign exhibitors, impressively confirming that the SENSOR+TEST is the worldwide leading trade fair for sensing, measuring, and testing technology.

A solid 98% of all polled visitors were satisfied with the scope of information and the contact options provided at the stands. The exhibitors also gave the SENSOR+TEST top grades.

Elena Schultz, head of Marketing and Communication at imc Test & Measurement GmbH agreed. “We were very satisfied with the SENSOR+TEST this year,” she said kudos to the entire organiser team. “The new hall concept, with two opposite visitor entrances and the intermingling of measuring and sensing technologies worked out well and has given the attractiveness of the SENSOR+TEST an additional boost. Both the frequency and quality of contacts was consistently very good over all three days of the fair.”

The visitor structure of the SENSOR+TEST reflects a cross-section of all branches of industry, with a clear emphasis on machinery and plant engineering as well as automotives. Thus 93% of the exhibitors were able to reach their major target groups at the fair, while 88% expect trade-fair follow-up business.