P-Product Joins Tensilica's Partner Network; Ports Codecs to the HiFi 2 Audio Engine

Customers interested in custom ports of specialized audio codecs can turn to P-Product because they have the expertise in programming Tensilica's HiFi 2 Audio Engine platform, stated Larry Przywara, Tensilica's director of mobile multimedia. With their porting and algorithm optimization experience, P-Product is a strong asset for our HiFi 2 customers.

The HiFi 2 Audio Engine is a very well optimized core for all audio functions, ranging from low-power MP3 to high-end surround sound, stated Michael Vulikh, CEO of P-Product. The audio centric instructions Tensilica created enable easy programming in C code, avoiding the time consuming assembly-level programming usually required when porting audio algorithms to the typical DSPs and CPUs. The HiFi2 audio engine allows us to deliver superior MHz performance with far less development effort.