Novatek Selects Tensilica’s HiFi Audio DSP for Blu-ray Disc and DTV

“We selected Tensilica’s HiFi Audio DSP after extensive competitive benchmarking because it provides a low power and area efficient audio solution to meet the demanding requirements of the latest DTV and Blu-ray Disc standards with fully certified codecs,” stated J. H. Chang, Novatek’s Senior VP. “With over 60 pre-ported codecs available, Tensilica offered a combination of excellent technical solution coupled with the availability of a large array of software including post-processing solution.”

“SOCs for the home entertainment market require an audio DSP solution that simultaneously delivers three key elements: low power dissipation, which impacts SOC and system cost; high performance headroom to enable upgradeability; and access to all the latest ready-made encode/decode standard software,” stated Steve Roddy, Tensilica’s vice president of marketing and business development. “We are pleased that Novatek’s thorough evaluation surfaced our superiority in audio processing by ranking us highest in all three categories.”