Car purchase 4.0

On the basis of CAD data, this produces photo-realistic images and videos of vehicles. Customers can experience and individualise the visualisations anywhere at any time, on their smartphones and tablets or at the car dealer on powerwalls and with VR-glasses. 

“The VRCM and our data solutions will revolutionise vehicle purchase and product development cycles in coming years,” comments Kubilay Topal, CEO, Rocket Data Intelligence. On the one hand, the VRCM allows different equipment variants to be tried out more simply than ever before, and that at a fraction of the cost of previous solutions. On the other hand, car dealers don’t have to display so many vehicle models directly on site. With additional data solutions from Rocket Data Intelligence, they can advise customers better on the basis of their individual data. Manufacturers can optimise their sales, their marketing as well as their production. This completely avoids disturbing interruptions with current vehicle configurators.

“In the coming years, smart big data solutions and intelligent analysis software will influence the automotive industry just as strongly as the topic of electro-mobility,” says Topal. At the IAA, topics like connectivity and digitalisation correspondingly play a key role. Subsequently Rocket Data Intelligence shows how smart data solutions can be used in the future by the three target groups: car buyers, car dealers and car manufacturers.

Car buyers will experience their dream car tailored for their needs in a more lively way than ever. All they need for this is a smartphone or a tablet. “You can configure your dream car virtually and change the model, the equipment or the interior in real time and, for example, choose your preferred background,” comments Topal. The expert is convinced that this experience will strongly affect how innovative a car brand appears to a customer. In this way, virtual reality becomes an important image factor.

Rocket Data Intelligence offers the trade its software as a service package from €299 per licence. This allows dealers to virtually generate vehicle models in the most varied equipment variants on a run-of-the-mill PC. This software package can be seamlessly integrated into the existing DMS. In the car dealership of the future there will be significantly fewer cars standing, which saves space and a lot of money. Customers can experience their dream car on any monitor at the car dealers, and have the possibility of putting on VR-glasses, to try out sitting in their dream car.

Predictive analysis, the prediction of customer behaviour, becomes a reality for car manufacturers through virtual visualisation. While customers are still configuring their dream car, additional tools analyse all the data in real time, which can yield valuable business insights in combination with available sales, target group or CAD data. “If a manufacturer combines the VRCM with our analysis software, they can find out, in combination with historical sales data, which equipment for which models was, and in future will be, in demand from which target groups,” says Topal.

According to Rocket Data Intelligence, the VRCM will also bring changes to marketing and sales. Generating pictures of new vehicle models no longer means laboriously rendered image material from a graphic designer or photo shootings. In future, visualisations will be produced with the help of the VRCM. This does not use the CPU for the rendering of visualisations, but makes use of GPU accelerated rendering. Images will no longer be calculated with the main processor of a computer, but much faster with powerful graphics processors. This can halve the costs for the production of images. If the VRCM is extended with appropriate data solutions, the software automatically checks the CAD vehicle data, even before the image generation, for product correctness and for technical feasibility in real time. This once again significantly reduces the lead time for product visualisations.