In the near future, buying a car will become more individual, more flexible and more virtual for customers, dealers and manufacturers. At the centre stands a new software package which allows for the first time a connection of product, sales and customer behaviour data in real time. At the IAA 2015, which opens on the 17th of September in Frankfurt am Main, the newly founded Berlin startup Rocket Data Intelligence presents the Virtual Reality Con...

In future, the digitisation of the car for drivers will not just start with Bluetooth interfaces for the smartphone or with autonomous driving, but as early as the visualisation, configuration and virtual purchase process. At this year’s IAA in Frankfurt, the Rocket Data Intelligence startup is presenting software for the first time which can generate virtual cars extremely rapidly and enable them to be experienced in 3D.