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Alistair’s wide ranging career includes five years in the Scotch Whisky industry and over ten years with Japanese manufacturing company Minebea, where he held board-level positions in its European and American subsidiaries. Amongst his responsibilities, Alistair ran Minebea’s European and US Power Electronics operations, and gained extensive experience in World–Class manufacturing techniques at the company’s factories throughout Asia.

And it is these skills, and experience of the global manufacturing sector, that Brand-Rex CEO Paul Lines was keen to bring to the business. “I am delighted to welcome Alistair to Brand-Rex. His appointment is evidence of our continued commitment to improve operational excellence, Alistair’s extensive operational experience will be invaluable to Brand-Rex as we continue our development,” comments Lines.

Alistair explains: “In order to remain competitive, it’s essential that we constantly challenge the way we do things within manufacturing. As a relative newcomer to the cable industry I have had the opportunity of looking at our operations with a fresh pair of eyes, and this has allowed me to develop a new set of goals for our Glenrothes site.”

Further improvements will be made to cut waste and scrap from all areas of the business, and there will be even greater efforts to minimise the company’s environmental impact, by cutting energy consumption and water use.

The changes will ensure that Brand-Rex maintains its reputation for offering an unprecedented level of customer care, while greater efficiency will also help improve lead-times and maintain its competitive price structure.