Messe München cancels and postpones more trade fairs

Messe München is ensuring that it responds early to the uncertainties that still exist due to the pandemic: in detailed consultation with advisory boards, exhibitors and partners, the company has decided to cancel INHORGENTA MUNICH 2021, Europe’s leading platform for jewelry, timepieces and gemstones (April 15th to 19th), as well as the travel and leisure trade fair f.re.e 2021 (April 21st to 25th). MÜNCHNER AUTO TAGE, scheduled to take place alongside f.re.e, will also be cancelled for 2021. These events are all normally held annually.

Klaus Dittrich, Chairman and CEO of Messe München, said on the decisions: “We are very sorry to have to announce the cancellations. Our aim is to ensure that we provide our customers with successful events. However, the current pandemic means that it is impossible to make plans with any degree of certainty as there is currently nothing to suggest that the ban on holding events will be lifted any time soon. In addition, due to travel restrictions, we cannot ensure that our in-person trade fairs are truly international events, something which all our participants require and which we expect from a successful event.”

In order to guarantee early on that its customers have the planning security required to ensure the event’s success, the company is also postponing LASER World of PHOTONICS 2021, the trade fair for photonic components, systems and applications, to April 26th to 29th, 2022.

Whilst the biannual trade fair is getting new dates, the scientific World of Photonics Congress will be held on the original dates, from June 20th to 24th, 2021, as an online event.

The timepiece and jewelry industry’s growing need for guidance, networking and knowledge transfer is being met by the digital INHORGENTA TRENDFACTORY. The online conference format will be continued in the fall of 2021. A specific date is yet to be announced.

automatica sprint, the compact independent ‘thoroughbred daughter’ of automatica, will take place in June. The new format will reduce the amount of work required in the run-up to the trade fair, thus ensuring the necessary flexibility required in terms of planning in these coronavirus times. automatica sprint has been designed as both an in-person and a digital event, thus guaranteeing the feasibility of the new format no matter what happens.