Sharp continues co-exhibition scheme at embedded world 2011

18th February 2011

ES Admin

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LCDs and LEDs are two very important drivers for innovation and development of electronic devices and applications in almost every kind of industry. As intelligent HMI (Human-Machine-Interface) LCDs are to be found in industrial controls, information clusters of different means of transportation, phones and other communication equipment, white goods, toys, audio visual equipment, just to mention a few. LEDs on the other hand are currently revolutionizing the lighting markets across the globe. In both areas – displays and solid state lighting – Sharp is presenting the latest technological innovations at the embedded world 2011 at the stands of Arrow (Hall 12, Stand 12-366) and Rutronik (Hall 12, Stand 12-352).

After co-exhibiting has proven as successful concept last year Sharp continues to follow this approach for 2011. The close cooperation at trade shows enables us to support our partners, particularly in even better serving customers, says Fabio Perfetti, Distribution Manager at Sharp Microelectronics Europe. Via the direct presence at the partners' stands visitors will get first-hand detailed technical information on Sharp products, while commercial aspects can be discussed directly with the distribution partners.

At the Rutronik stand the focus of Sharp's presentation is on LED technology with the entire portfolio on display including white-light LEDs for general lighting uses, coloured LEDs for decorative lighting and accessory components from a few system partners such as lenses, reflectors, cooling elements and control units. As a highlight Sharp is presenting new high power LED modules from the Megazeni series for the first time.

At Arrow, by contrast, the displays are the focus of the Sharp presentation. On display is the line-up TFT LCDs with LED backlight for industrial type of applications including the new 1,200 cd/m² bright 12 inch display as a highlight. Furthermore Memory LCDs, which only require around 1% of the power consumption of conventional TFT LCDs are also on display as well as the so called Solar Reader, a reference design jointly developed by Sharp and Arrow proving the feasibility of energy self-sufficient portable devices.