Avnet appoints Badhorn to head up America components

In her new role, Badhorn will oversee all activities tied to Avnet’s electronics components business in the Americas and manage operations teams supporting business in the region.

A 27-year veteran at Avnet, Badhorn most recently served as global vice president, strategic planning and corporate marketing, where she worked across global business units to identify growth opportunities to enhance Avnet's overall business portfolio, financial strength and market value.

She also oversaw the strategy, planning and development of Avnet's global marketing initiatives.

Said Badhorn, “I look forward to further delivering on Avnet’s century-long promise of delivering best-in-class supply chain and technology solutions that help our partners and suppliers meet their evolving needs.”

“I have worked side-by-side with Dayna and have known her for much of her career at Avnet. She leads tirelessly, with a broad range of knowledge of every aspect of our business,” said Phil Gallagher, Avnet’s chief executive officer. “I am confident she will help us maximise the tremendous potential that exists for growth in the region.”

Since joining Avnet in 1998, Badhorn has held leadership roles in sales, technical support, supplier management and business development.

From 2016, she launched and oversaw Avnet's Emerging Business teams to find, evaluate and develop new profitable business opportunities, particularly in the startup space.

Prior to that, Badhorn served as vice president, strategic planning for Avnet’s electronic components global business, where she led the digital transformation initiative and several other global growth programs.

“It is an honour to be named to this role at such a pivotal time in the distribution industry,” said Badhorn. “I look forward to further delivering on Avnet’s century-long promise of delivering best-in-class supply chain and technology solutions that help our partners and suppliers meet their evolving needs.”