Tensilica Adds Mahesh Venkatraman as New VP of Marketing Vertical Segments

We are achieving significant momentum in the audio, video and baseband communications vertical segments, Guedj stated. Mahesh brings to Tensilica not only a strong background in wireless communications but also in audio and video signal processing.

Wireless technology for WANs will follow LANs in their adoption of 4G MIMO/OFDM technologies, requiring a 10 to 100x increase in computational capabilities over 2G/3G solutions. This transition will drive the need for cores that can deliver substantially higher performance than traditional DSPs, Venkatraman said. Tensilica's DPUs combine the benefits of a custom datapath pipeline with a programmable DSP, creating the right blend of performance and flexibility. I see Tensilica's DPU cores becoming the de-facto complement to the general processor core.

Venkatraman most recently was director of marketing, Consumer Networking, at Atheros Communications, where he was responsible for the retail and consumer wireless networking segments and the access point SoC product line. Prior to that, he was director of product marketing at Marvell, where he led the 802.11n marketing effort.

Prior to Marvell, he co-founded ComSilica/Athena a wireless LAN and mobile DTV silicon provider, which was acquired by Broadcom. As co-founder, he led the architecture effort for an 802.11abg baseband and MAC solution. He holds a PhD. in electrical and computer engineering from the State University of New York, Buffalo. He has published over 15 technical papers and trade journal articles and has been awarded two patents, with more pending.