Murata joins AIM in the UK and Netherlands

16th June 2010

ES Admin

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Murata has become a manufacturer-member of the UK and Netherlands chapters of AIM, the Association for Automatic Identification and Mobility. Representing automatic identification and mobility technology solution providers worldwide, AIM has led the way in industry standards, education and outreach since 1972. Murata became a manufacturer-member of AIM Germany in January 2010.

Murata's innovative approach to RFID technology is already opening up new applications for RFID, states Alexander Schmoldt, responsible for European RFID Business Development for Murata. Extending our membership of AIM into the UK and Netherlands chapters is a clear indicator of our intention to support the spread of RFID applications all over Europe.

Murata's first step in building an innovative RFID offering is centered on MAGICSTRAP®. This UHF RFID IC-module opens up new tag construction possibilities. The inductive coupling technology incorporated into its ceramic multilayer base allows highly reliable antenna connection while avoiding the need for conductive glue. As a full SMT component, MAGICSTRAP® allows a PCB, the core of any electronic device, to become an EPC Global standard compliant RFID tag. Murata also recently announced the world's smallest RFID reader/writer module (23 x 13 x 2.8mm), which can easily be incorporated into the next generation of mobile devices and portable RFID readers. Anti-counterfeit measures and advanced traceability are only some of the potential applications of this technology. Murata will broaden its RFID portfolio by adding further innovative products for other frequency bands later this year.