90% of women see AI as key, but only 35% feel prepared

The report highlights that these women see GenAI tools as essential for career development.

However, only 35% of women feel fully prepared to utilise these tools, with the readiness gap being more pronounced in non-tech roles.

With generative AI expected to comprise 33% of the global AI landscape by 2027, the AI market is projected to grow at a CAGR of 25–35%, potentially reaching a value of $320–380 billion.

The report also reveals that women are highly motivated to succeed in both AI and Generative AI, with 95% of junior staff, 96% of mid-management, and 100% of senior respondents willing to dedicate additional time to their professional growth.

In tech roles, 45% of women report increased confidence after mastering AI tools, with one in five women using these tools almost daily. Despite this, barriers such as limited knowledge, lack of trust, and restricted access continue to hinder adoption, particularly at senior levels.

Sheila Flavell CBE, Chief Operating Officer for FDM Group, remarked: "AI development is showing no signs of slowing down, so it's important that staff equip themselves with the skills and understanding to bring it into their role. AI has the potential to level the playing field in the workplace, closing the gender gap in tech, and those adept in maximising its benefits, while mitigating risks, will be highly sought after to lead AI projects.”

The report underscores the need for businesses to recognise AI's transformative potential, not just for the organisation but for its people as well. It suggests that companies should offer training boot camps and implement experiential learning to ensure staff are comfortable and confident in using AI technologies in their daily roles.

Lauren Hine, Chief for UK Marketing and Alliances and Women in Tech Ambassador for AND Digital, stated: "As businesses continue to embrace AI, it is set to dominate the tech industry, but it is essential to tackle the challenges of digital transformation through focused reskilling and upskilling initiatives. Women love tech and are eager to learn and excel in the field.

“The commitment is evident, with 79% of senior women in tech feeling successful, according to the AND Digital Rewards and Resilience report. To maintain and even elevate this success, businesses must continue to invest in skills training for women, taking a people AND innovation approach, ensuring they remain empowered and ready to thrive in the evolving industry."

The report calls for addressing knowledge gaps to enhance GenAI adoption among women.