Wearable provides real time feedback

28th July 2015

Moov

Jordan Mulcare

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Steps, calories and the prescribed hours of sleep are all well and good, but can a fitness wearable actually push you harder and to your peak performance? Moov believes so. This is the first wearable device that provides real-time feedback with actionable insight into every workout so that users not only know the number of miles they’ve run, but how to improve every movement.

Dubbed the 'Siri of Sweat' when they launched the world’s first AI-powered fitness device in 2014, Moov hit crowdfunding records by attracting $1m in just two weeks. Starting today, MOOV NOW is available for pre-order with the most advanced technology yet, six month battery life, third party heart rate monitor integration and a sleeker design.

The company’s latest wearable not only tracks activity and form while exercising, but also provides real-time audio and visual guidance through workouts. When running, MOOV NOW tells the user when to land softer, shorten their stride or pick up the pace. With a brand new design, smaller size, unparalleled battery life and suite of premiere workout apps available in one master app experience, it is barely even noticeable. Simply strap it on the wrist or ankle, throw in some headphones and kick-off a ass-kicking workout.

The wearable connects to an app on a smartphone and allows users to monitor their workouts. The wearable is also waterproof suitable for swimming.

“The market is saturated with fitness trackers that all do the same thing - passive activity tracking. MOOV NOW goes beyond basic data and coaches users through every swim, run, training session and more,” said Meng Li, co-founder and CEO, Moov. “We’ve amassed over a year’s worth of data for even more precise and intelligent workout analysis and we’re excited to introduce MOOV NOW as the next level of personal training.”