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Mobile payments, loyalty points with NFC phones: Pilot at Four Day Marches, Nijmegen
he annual Four Day Marches in Nijmegen, Netherlands, is the largest multi-day walking event in the world, with over 45,000 walkers and over 2.6 million visitors expected in 2012. This year, Connected Loyalty, NXP Semiconductors and the Four Day Festivities Foundation are conducting a unique pilot using smartphones equipped with Near Field Communication.
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