Digi-Key at electronica 2022 with Analog Devices

Analog Devices is a leader in converting real-world phenomena into insight that transforms customers’ industries. It is a large supplier of silicon to all markets, including automotive, industrial and consumer. Recently ADI completed the acquisition of Maxim Integrated and during this interview, Ardis discusses some products from Maxim.

ADI’s microcontroller investment has been focused on three areas, the first being a line of ultra-secure microcontrollers for financial terminals. “The interesting thing there is the amount of security technology that must go into those products is very easy to leverage across everything else we do,” explained Ardis.

The second area is a broad market and low power, microcontroller family, usually cortex and M4 100MHz type products.

The third area ADI focused on is really an extension of that, but it contains a special AI accelerator, a convolutional neural network accelerator that ADI built that allows IT devices at the true edge that run on small batteries to make sense of the things they see around them. So really bringing the power and the promise of AI to space size, cost constrained devices.

ADI offers various development tools and support to its customers.

What satisfies most embedded designers are development tools including IAR and Eclipse. “From a support perspective, we have lots of example code libraries, things like that. You know, we have a worldwide sales force and position to help customers everywhere,” concluded Ardis.

Explore over 30 live demos at its booth and see how ADI is committed to solving the world’s toughest technological and societal challenges, for a greener and more sustainable future.