Smartwatch blends form and function

21st January 2016

Joe Bush

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The ORSTO CONTEMPORARY 100 range is the first of four collections of smartwatch developed by ORSTO, with the following three scheduled for release in the coming months. Thousands of hours of R&D, design testing, real world user testing and production quality control has been channelled into every piece.

Different to the set-up of many modern smartwatches, the CONTEMPORARY 100 range drops the touchscreen altogether, favouring a more traditional style. ORSTO CEO Paul Gill said, “Put simply, ORSTO timepieces buck the smartwatch trend in the wearable tech industry, and move in a totally different direction.”

As well as the timekeeping functions of a traditional quartz watch, the ORSTO CONTEMPORARY 100 range features a range of ‘smart’ capabilities. The watch is compatible with both Android 4.3+ and iOS 4S+ operating systems, with features including incoming call and message notifications, pre-set reply mode, daily alerts/reminders, visual sound wave/audio/vibration alarms, remote camera/music control and a full activity monitor.

The CONTEMPORARY 100 range also boasts seven months of battery life for smart functions. The splash-proof casing of conventional smartwatches is replaced with water resistance, with the 100, 200, 300 ranges protected at up to 100M/330FT and the 400 range to 200M/660FT.

While smartwatches have emerged as an extremely popular timekeeping device, the market for traditional timepieces still prevails. The latest data from Statistic Brain confirms their staying power, with 1,200,000,000 watches sold in 2014 compared to just 6,800,000 smartwatches. This makes the traditional watch market 174 times bigger in unit numbers than the smartwatch market. ORSTO is aiming to blend the aesthetic appeal of traditional wrist watches with the next generation functionality of their smart predecessors – so customers can have the best of both worlds.