In-vehicle apps will be mainstream by 2018
According to a report published by Juniper Research, the use of in-vehicle apps is expected to reach 269m by 2018, a fivefold increase on last year's figure. The report, 'Connected Cars: Consumer & Commerical Telematics and Infotainment 2014-2018', suggests that this growth will be due to in-vehicle apps becoming more mainstream.
In-vehicle apps will become more mainstream, the report argues, because of the introduction of apps such as Apple's CarPlay and the integration of such apps in vehicles as standard, with MirrorLink being used by OEMs, content providers and automotive entertainment specialists.
As with smartphone apps, the integration of in-vehicle apps will affect the revenues of traditional monetisation models. However, these apps will also make finding stolen vehicles easier as eCall driver safety project and Brazil’s regulation Contran 245 will guarantee the use of embedded telematics in several key geographical regions.
Additionally, because of widespread smartphone tethering the cost of telematics for vehicle manufacturers will be reduced, as will the cost of using the apps.
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