“Small data versus big data” white paper released

Unlike Big Data, mostly generated for or from web search, advertising and marketing decisions, Small Data is collected from real life: where people are, what they are doing and how they are doing it.

“It is not just the smart home – it is becoming a smart world,” says Cees Links, CEO of GreenPeak. “Currently, with about ten internet-connected devices in each home, we are now in the Internet of People. As the web truly becomes the Internet of Things, it will be machines talking to machines – guided by human intelligence and algorithms – all living in the cloud – making our lives easier. As our homes become smarter, we can expect upwards of hundred different affordably priced sentrollers in each house that will provide actionable intelligence that help make our environments safer and more ecological, controlling power consumption, as well as monitoring our health and customizing our homes to our needs and preferences.”

“Small Data will control our businesses, homes, and even our cars and robots – all of which will define the world of tomorrow. Focusing on Small Data now could help to keep us from being overwhelmed by it later and assure we will benefit from the massive rush to the Internet of Things,” says Rob Enderle, Principal Analyst, Enderle Group. “With all of the focus on Big Data, much of which is unstructured, we’ve forgotten about the Internet of Things problem of Small Data which has far more files, uses a variety of structures, and requires just as much analysis.”

As the current Internet of People transforms into the much larger, more omniscient Internet of Things, the number of connected devices will explode exponentially, generating large databases of information about the daily lives of people worldwide. This data explosion will create a wide range of benefits for health monitoring, for efficiency, for comfort, but at the same time, will create serious challenges in the areas of privacy, security and commercial/government intrusion.

According to Cees Links, “Smart devices are an important step towards a world where machines watch over us and make our lives better, while improving the way we are using the earth’s energy and precious resources. Yes, it is a bit scary, with Big Brother seemingly around the corner, but with the right controls and policies in place to protect the individual’s Small Data, the benefits will greatly override the paranoia.”