Fairfield expands reach into RFID

Mark Lynch, Fairfield Managing Director, commented: “As an impartial company we assess client needs and specialise in recommending the best technology for the solution, rather than forcing the solution around the technology. We have extensive expertise in bar code, RFID, 2D coding and vision solutions, and we evaluate every single product thoroughly before considering it for client applications. After two years testing the range and introducing it very successfully into a selection of our client projects, we are delighted to add Siemens to our stategic portfolio. I am delighted that we are now a key partner for RFID and Identification.”

Additionally, Fairfield has just launched its ‘University’, where those who are curious or want to advance their knowledge of RFID & other Auto ID mediums can take various structured workshops designed to inspire and empower the individual to develop expertise when it comes to integrating, or deciding whether to integrate the technology into their organisation. A knowledge sharing platform rather than a sales pitch, the University works in conjunction with various strategic partners and offers chargeable workshops and short courses tailored towards specific and relevant industry issues. Mark Lynch added: “From beginners to advanced, Fairfield University is suitable for all companies who are thinking of upgrading or introducing Auto ID into key areas of their organisation."

“We select our partners carefully based on expertise, experience and business processes as we want our customers to be 100% happy and gain the maximum benefit from their solution. We chose Fairfield as they are thorough in their approach, and have many years practical experience in RFID, which means they know the strengths and weaknesses of it when comparing it to barcoding and marking. They genuinely look after their client base which is essential for Siemens to be able to recommend them to our customers and I am excited that our partnership just so happens to coincide with their relaunch,” comments Mark Higham, General Manager for Sensors and Communication at Siemens.

The first seminar will take place on 27th November in Manchester at Siemens’ premises and is specifically for the aerospace and automotive industries, although those from other related industry sectors are welcome. It is entitled ‘Today’s Track and Trace Solutions in Aerospace and Automotive’.

To access Fairfield’s new website, which has an online interactive Q&A feature, as well as a new tailored content knowledge sharing newsletter, go to www.fairfieldgroup.com.