Deal enables company to offer mobile payment solution

26th May 2017

Seamless

Alice Matthews

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In order to offer an innovative mobile payment solution as a new digital payment option for its customers, iGaming Cloud has partnered with Seqr. iGaming Cloud, part of the Gaming Innovation Group, is the first iGaming platform provider to sign with Seqr in order to offer the payment method to its customers. Customers will be able to top up and withdraw funds from their accounts by simply downloading the payment app and then using Seqr on their smartphone in both a secure and convenient way.

A number of individual operators have already activated the Seqr services, or are in the process of doing so. The arrangement with iGaming Cloud is another example of Seqr’s penetration into the massively growing gaming market as it scales to many operators through one single integration. The deal will pave the way for Seqr to become available as a new payment method at approximately 40 operators using the iGaming Cloud’s platform.

“Seqr fits well into our goals to eliminate technological bottlenecks and significantly reduce costs for operators and white labels solutions,” said Ian Bradbury, iGaming Cloud’s Head of Payment. “iGaming Cloud’s vision is to make the iGaming industry lean, and mobile devices are an important part of our everyday life, so it is a natural step for iGaming Cloud to engage the mobile channel in a broader way. Seqr makes the customer experience much simpler and more effective. Seqr also gives our customers (operators) the possibility to create attractive offers together with Seqr to help drive customer acquisition. On top of that there is the possibility to reach existing Seqr users directly through Seqr, which is very interesting.”

“The partnership with iGaming Cloud and the Gaming Innovation Group is an important step in our strategy for greater market penetration into the iGaming industry,” said Peter Fredell, CEO at Seamless. “When Seqr was launched 4 years ago, the strategy was to approach the physical everyday merchants, such as supermarkets, convenient stores, fast food chains, parking etc., in order to create a Seqr user base before approaching niche industries such as iGaming. As we have now reached that goal with Seqr established in 16 countries, the timing is right to move into the iGaming industry.” The Gaming Innovation Group turned over €234m during 2016.

The gaming industry has been a contributor to Seqr’s existing business and this first partnership with a platform provider is an important step for further expansion into iGaming.