“Perfect Match” LCD Cross-Matching Program From Phoenix Display Resolves User Problems With LCDs From Existing Suppliers

Problem areas that PDI can typically improve upon are price, obsolescence, quality, delivery and logistics, as well as offering additional customization and/or integration. This can be done with minimal impact to customers while providing 100% compatible drop-in replacement LCDs in almost all cases, unless an LCD driver IC or raw TFT panel becomes obsolete. And, even in cases of component obsolescence, PDI can still often create a 100% compatible hardware match. This way, all customers need to do is test and qualify the new Phoenix Display LCD without making any changes to their existing design.

The typical steps for a Phoenix Display Perfect Match include:

Client Qualification: To keep product costs optimized, PDI only works within its volume guidelines, and not all LCD display projects or technologies will qualify.

Identify the Issue(s): As stated above, the most common issues with customers’ LCD modules are, in order: price, quality, delivery, performance and obsolescence. PDI starts with a technical evaluation of the customer’s current product and complaints, and, from that, creates a commercial proposal ensuring that the needs of the new display are addressed moving forward.

Commercial Proposal: PDI submits a formal proposal stating the improvements to some or all of the potential characteristics of the display.

Product Development: Phoenix Display starts the design process with the other supplier’s display specifications, then uses actual samples to match all of the softer attributes such as contrast, background color, backlight color, backlight brightness, backlight uniformity, contrast binning, cross talk, viewing angle, viewing direction, over-driven or under-driven states, and mechanical dimensions.

Qualification Submittal: The time and effort taken in the development stage greatly reduces the efforts required in the qualifications stage. Because of PDI’s rigorous and up-front testing, most often this is a plug-and-play process with no additional iterations or changes required.