CHERRY MX – A Worldwide Success Story

7th March 2013

ES Admin

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Datasheet

What do you associate with CHERRY? Many people would say: “The characteristic click of the keys.” The special keystroke of CHERRY MX technology has made the keyboard professionals from Auerbach world famous and the success of the mechanical key module has been unrivalled to date. 200 million MX modules are manufactured annually at the site in Auerbach, yet still the demand can barely be met. Over the past years no other manufacturer in the world has been able to match the unique quality of CHERRY.

Many other manufacturers, from Raptor, Razor and Corsair to Logitech, rely on original CHERRY MX modules and advertise with the “CHERRY Gold-Crosspoint inside” rating. A look at the inside of an MX module answers the question as to why the technology is so successful and particularly why it is so popular with gamers and busy typists.

Gold-Crosspoint contacts give gamers decisive benefits in terms of time as well as response. Due to CHERRY MX technology and all its different switching characteristics, the switching point is reached more reliably and felt faster than on any standard keyboards with rubber membranes or foil technology.

The user senses the contact even before the module was actuated all the way, the fingers can hover over the keys for a fraction of a second, which is often the decisive edge needed for victory. Busy typists also appreciate the long service life of the MX module. While standard keyboards last between 5 and 20 million strokes at the most for normal use, the CHERRY Gold-Crosspoint keyboard specifies 50 million key strokes.

During this time, the mechanical CHERRY keys retain consistent precision with minimal dispersion. CHERRY MX, a success story in figures: developed 30 years ago, guaranteed service life of 50 million key strokes, 200 million MX modules sold every year!