Atmel's Touchscreen Devices Awarded Product of the Year by Electronic Products China

The AT42QT5320 and AT42QT5480 devices were deemed to meet and exceed the strict judging criteria set by EPC. Award winning products had to address three key questions. Does the product display significant progress in technology and applications? Does the product contain innovative design? Does the product offer improved features and price advantages compared to similar products?



The award winning devices were launched in October 2008. Chris Ard, Director of Marketing for Atmel Touch Products commented, “Our new multi-touch devices give industrial designers the opportunity to incorporate next generation, cost effective user interfaces into their new product developments with ease. To support this activity our End-to-End reference designs help speed the development cycle.” Chris Ard went on to add, “These new products overcome many of the limitations of traditional resistive and capacitive touchscreen technologies. Also with our single layer ITO solutions, customers can achieve excellent performance at a very competitive price.”



The AT42QT5320 and AT42QT5480 devices are part of Atmel’s family of charge-transfer, capacitive touchscreen controller ICs and are targeted at some of the highest growth areas of the electronics market, such as mobile phones and other personal electronics. Atmel, with millions of custom touchscreen solutions shipped over the past few years, offers highly reliable standard Two Touch™ and Single Touch touchscreen controllers. Together with partners, the company also offers complete touchscreen solutions for the most common screen sizes, including the chips and sensors, typically implemented as ITO on PET or glass.



Commenting on winning the award, Chris Ard said, “We are very proud that one of our product offerings has received industry recognition from EPC. It is particularly pleasing that respected members of China’s electronic design community have selected our multi-touch devices for this prestigious award.” Chris Ard concluded, “At Atmel, we always strive to provide our clients with integrated solutions to help simplify their designs. This EPC Product of the Year award endorses Atmel’s leadership in the development and fabrication of advanced semiconductor solutions.”