Workbench helps Adidas develop athlete monitor

Products for the IoT and wearables focusing on health are continuously growing in use and popularity. A large trend among these smart products is applications for monitoring personal physiology. The adidas miCoach Elite Team System is the first system of its kind that uses personal physiological data in real time, sending it straight to a coach's tablet on the side-line. The system not only provides real-time insights during training, but tracks total training impact, collects and manages data and is highly portable.

Measuring everything from power, speed and distance to heart rate, acceleration and field position, the system allows key insights into player performance and work rate, helping teams achieve and maintain peak physical performance. During the last years, the system has been rolled out to several Adidas football clubs and federations around the world.

IAR Embedded Workbench is a complete set of development tools for developing embedded applications. In addition to its sophisticated IAR C/C++ Compiler, the tools include extensive debugging and analysis possibilities. Thanks to strong partnerships with the leading semiconductor vendors, IAR Systems is able to deliver the broadest device support in the industry, covering more than 9,000 devices. This unique independence allows customers to pick and choose MCUs from brands such as Freescale, ARM, Atmel, TI, Renesas and ST, remaining confident that they will be able to maximise the features of the selected MCU.

“Many of the most renowned companies from all parts of the world use IAR Systems’ software to develop competitive products, and I am very proud that our tools have helped Adidas to develop the smart technology of miCoach Elite Team System,” said Stefan Skarin, CEO, IAR Systems. “This is not only a proof of our widely spread customer base of 46,000 companies, it also once again shows that our tools help developers worldwide to build a smarter world.”