Imagination’s PowerVR GPU provides graphics in Sunplus’ automotive SoC

In addition to the advanced 3D graphics acceleration provided by the PowerVR GPU, the SPHE6700features support for up to 7-channel D1 or 4-channel HD camera input with full HD video encoder for superior in-car image and video processing, and an embedded AVM engine thatconverts camera signals into a virtual bird’s eye top view image. With this AVM engine, the chip has more computing power to handle ADAS functions at the same time.

Says Crystal Chu, director, Sunplus: “Advanced graphics and GPU compute are fast becoming key differentiators in the automotive SoC market. PowerVR GPUs provide these capabilities across a wide range of markets and applications, and our customers can rely on this proven technology. Thanks to our long history with Imagination and PowerVR,our new automotive SoC provides a superior in-car experience.”

Says Graham Deacon, senior director, PowerVR Business Operations, Imagination: “The automotive industry is experiencing a renaissance through advances in ADAS, autonomous driving, in-car connectivity, infotainment, smart cameras and more – all areas where Imagination’s IP is powering industry-leading solutions. We are delighted thatSunplus has once again chosen PowerVR as it further expands its reach into this growing market.”

The Sunplus SPHE6700 chip is currently available now.