ICA Malmborgs chooses next-generation electronic shelf labels

The solution that ICA Malmborgs has chosen, and which is supplied by Pricer’s partner StrongPoint, streamlines and simplifies work in-store. Price updates and management of campaigns will now take place in real-time, ensuring the consumer always sees the right price and product information at the shelf edge, ensuring an optimal shopping experience. In addition, the solution eliminates the need for store staff to manually change the prices, a time-consuming process. This frees up time for staff to focus on customer service and other more value-added tasks. Pricer’s solution also facilitates other aspects of store work including providing accurate stock balance, stock replenishment and e-commerce picking via pick-by-light.

“We are very excited to partner with StrongPoint to use Pricer to provide our customers with the most accurate and up-to-date pricing and product information while improving our operational efficiency. The combination of StrongPoint and Pricer was the best solution on the market for us. We have had a long-standing and successful collaboration with StrongPoint,” says Stefan Billing, owner of ICA Kvantum Malmborgs Tuna.

“We are extremely happy that ICA Kvantum Malmborgs has chosen to install its six stores with the new colour labels as one of the first retailers in the world. In addition to features that enable price automation, faster replenishment and in-store picking of e-commerce orders, retailers can now create more appealing and creative promotions thanks to the colours and contrast of the labels. The new colour labels also give the stores a fresh and modern look,” says Fredrik Sunesson, Sales Manager Sweden at Pricer.

“We are proud to have received the trust from ICA Malmborg in this important project. Being chosen as a supplier of Pricer electronic shelf labels is proof of our delivery of efficient and reliable solutions to Swedish grocery retailers. We look forward to the collaboration with ICA Malmborgs and to being able to deliver a solution that both enhances the customers' shopping experience while helping the stores to optimise operations,” says Magnus Rosén, SVP StrongPoint Sweden.