Growth Seen in Standardization for IAR Embedded Workbench Among Freescale Kinetis Adopters

Being the first development tools provider to support Freescale’s new ARM Cortex-M4 families in 2010, IAR Systems is today the prime supplier of embedded tools for the Kinetis family. IAR Embedded Workbench, the company flagship, is renowned for its quality with the strongest standard compliance in combination with smallest footprint and high speed. It has today more than 2,500 example projects as well as integration to the Freescale MQX Software Solutions.

Furthermore, the support for 26 different architectures and one of the broadest tools offerings for Freescale MCUs covering Kinetis, i.MX, ColdFire, S08 and HCS12 gives the company another unique position in the embedded market. A position that has been recognized by Freescale Kinetis adopters.

“With the announcement of Freescale’s Kinetis MCU family based on the ARM Cortex-M4, we are seeing increased interest in IAR Systems’ development tools. Many developers are interested in standardizing on IAR Systems’ tools due to comprehensive support and the independence to migrate between Freescale architectures,” said Geoff Lees, Vice President of Freescale’s Industrial and Multi-Market MCU business. “We see continued demand from our customers to reduce development time. IAR’s broad portfolio support for our Freescale MQX enablement platform, helps to make rapid software development a reality.”

To encourage this movement, IAR Systems plan for a series of marketing events and activities targeting Freescale MCU Kinetis users: Customers purchasing one license of IAR Embedded Workbench for ARM before Sept. 30, 2011 will get another license of IAR Embedded Workbench for ColdFire products for FREE. The bundle includes a comprehensive set of project examples for both ARM and ColdFire MCUs, as well as a migration guide.

“We are 100% committed to the current and future ARM product roadmap. 32-bit Kinetis MCUs represent the most scalable portfolio of ARM Cortex-M4 MCUs in the industry and this makes them very attractive on the market. At the same time, we also see an increasing interest in standardizing on IAR Embedded Workbench,” said Stefan Skarin, CEO at IAR Systems. “Standardizing on one tool chain simplifies a smooth migration between architectures and this has become increasingly important to get a faster return on investment and shorter development cycles with simplified reuse of development. With IAR Embedded Workbench our customers can move freely between 8-, 16-, and 32-bit projects.”