Development Platform for DaVinciT Technology Speeds Development of Digital Video Products

Combined with the aggressive pricing and high-performance of the new DM643x processors - as low as $9.95 in volume - the new DM6437 DVDP provides developers with a comprehensive platform they can use throughout the entire design process to accelerate the development of digital video across a wide range of applications, including in-flight entertainment systems, IP net cameras, video phones and vision systems.

The DM643x digital media processors are the first DSP-only devices supporting DaVinci technology and are powerful enough to perform H.264 video encode at D1 resolution or to run the complete video, audio,
networking for a target application like an IP-based Network Surveillance camera, all at a 50 percent cost reduction over TI's previous DSP digital media processors. The DM6437 DVDP gives developers
complete access to the DaVinci software and development infrastructure, easing design of video, imaging, speech and audio applications through simple application programming interfaces (APIs) calls through the DaVinci Codec Engine, which eliminates the need for developers to directly manage codecs.

TI is a facilitator of innovation and we believe the best way to meet our commitment to fueling the digital video market is by delivering on the goals of DaVinci technology - integrated video processors, software, development tools and support designed to simplify digital video product
development, said Gerard Andrews, DSP marketing manager, TI. With the DVDP, we've included everything needed to easily incorporate video and networking functionality into our customers' end products. Furthermore, by making this incredible combination of software and hardware available
for only $495, we are insuring that the developers can access this platform with a very small investment.

The DM6437 DVDP provides a comprehensive suite of development tools and application software available for digital video applications and reduces application development time from months to weeks.

The complete DM6437 DVDP provides the core DaVinci digital video capabilities and development tools, including the DM6437 EVM and DVSDK, in one complete, low-cost platform. The DM6437 EVM offers multiple expansion slots for extending connectivity to virtually any hardware
prototype or peripheral. The PCI Host Driver expands configuration options for developers by enabling them to plug the DM6437 EVM directly into a PC to use the PC as a host during initial development before prototype hardware is designed and available. The DM6437 EVM can also be used in a standalone fashion, connected to a PC using onboard emulation, or through a standard JTAG connector.

As an added value to developers embracing the open source operating system community, the DM6437 DVDP includes VirtualLogix's Linux at no cost and royalty free. It also includes an evaluation version of
VirtualLogix Real-Time VirtualizationT software. VLX for Digital Multimedia v2.0 combines the performance and existing applications base of TI's DSP/BIOS kernel with the comprehensive networking, GUI and general purpose features of the Linux operating system - all running on
a single low-cost DSP. DM643x developers can evaluate the power of VirtualLogix's VLX for Digital Multimedia v2.0 through a demo application showing Linux and the DSP/BIOS kernel included in the DM643X DVDP.

Rounding out the software offering is the DM6437 SoC Analyzer, TI's high-level system tuning and visibility tool which enables developers to visualize SoC streaming data rather than be limited to post-mortem static data analysis. Capturing and graphically displaying system
interactions and load distribution, isolate bottlenecks, identify unexpected behaviors, and benchmark application performance, developers are able to maximize efficiency and overall performance while
eliminating tedious manual data collection and comparison.

A demonstration of the new DVDP will be featured at the TI Developer Conference (TIDC) in booth #107. TIDC is the industry's leading annual event featuring the latest in advanced digital signal processing, high-performance analog and microcontroller system designs. TIDC Worldwide 2007 will be held March 7 - 9, 2007 at the Hilton Anatole in Dallas, Texas. The conference offers hands-on interaction and intensive educational sessions with cutting-edge products designed to empower the
development of the next-generation of video, audio, communications and industrial applications.

The DM6437 DVDP (TMDXVDP6437) is currently available in beta for $495. Codecs and additional software licenses, which are required for production, are available through any of TI's Authorized Software Providers (ASPs). Production Licenses for the VLX for Digital Multimedia, v2.0 are available directly from VirtualLogix.