BlackBerry supports new EMEA channel partners as threat landscape booms

The security software provider is enlisting large and small EMEA-wide strategic partners and regional specialists to help customers focus on preventing breaches before they happen through AI-based, prevention-first BlackBerry solutions.

The BlackBerry 2022 Threat Report found SMBs are at particular risk and the target of 11-13 attacks every day. Amid this growing threat landscape, BlackBerry has upgraded its Partner Programme by launching new marketing incentives, a global hiring campaign to boost partner support and a revamped curriculum of training, tools and enablement resources to aid overall go-to-market efforts.

BlackBerry already secures over 500 million endpoints worldwide. It offers best-in-class endpoint security, embedded systems software, and services, including incident response, managed XDR and pen-testing. With support available such as lab demos of products and one-to-one training with BlackBerry engineers, partners can enhance their appeal to customers as a trusted and knowledgeable advisor on the strongest prevention-first strategies available.

Helping partners serve exploding demand for MSSP

With headline-grabbing hacks and a cybersecurity talent gap showing no signs of letting up, SMBs are increasingly vulnerable to the continuously evolving threat landscape. BlackBerry’s channel updates include a number of enhancements to help Managed Security Service Providers (MSSPs) capture the exploding demand among small and medium-sized businesses (SMBs) for 24x7x365 Managed Extended Detection and Response (XDR) services, a market which some industry experts expect will grow globally from $22.45 billion in 2020 to $77.01 billion by 2030. 

Enhanced products and services now available to partners include CylanceGUARD, CylancePERSONA, and CylanceGATEWAY to enable new service opportunities and help MSSPs secure their client environments. Enhancements continue with seller compensation on MSSP deals to encourage field alignment and to embrace MSSPs as a critical route to market, as well as expansion of the generous ‘Protect and Earn’ partner incentive program to reward MSSPs for uncovering and closing net-new BlackBerry logos. Partners will be eligible to earn cash-based rewards, which are determined by reference to the qualifying closed deal’s Total Contract Value, with no limits.

BlackBerry partners help customers exercise ‘prevention first’

BlackBerry has also committed to significantly increasing the size of its channel team, with the aim of doubling employee headcount in roles such as partner management, customer success and channel enablement to ensure partners have the technical and sales support to compete and win in the crowded EDR/XDR market.

“Demand for human threat experts is through the roof. To that end, BlackBerry is doubling down on focus on its channel partners in EMEA, including MSSPs, to ensure they’re set up for success,” says Axel Conrad, Head of EMEA Channel at BlackBerry. “With 92% of our EMEA sales secured through the channel, BlackBerry is committed to offering the channel a highly competitive rebate programme at 12% independent of any discount. Specialised partners with a strong understanding of the cybersecurity market in EMEA should make themselves known: a fruitful collaboration is in store.”