Harman joins forces with OEMs at Geneva Motor Show 2018

Audi offers immersive 3D audio powered by Bang & Olufsen
Launching in 2018, the all-new Audi A6 melds dynamic design and immersive sound in the same package. Integrated within its cabin, the next-gen Bang & Olufsen 3D Advanced and Premium Sound Systems deliver enveloping 3D sound for all seating positions in the vehicle.

The Bang & Olufsen 3D Advanced Sound System features Symphoria, a revolutionary rendering solution for 3D surround sound reproduction developed by the Fraunhofer Institute for Integrated Circuits IIS, which works side by side with Bang & Olufsen’s multichannel matrix processing and Audi’s elegance in a breakthrough collaboration to provide the best of three worlds.

Acoustic lenses placed on the dashboard provide a rich soundstage that envelops all vehicle occupants, while improved tweeter drivers lower distortion and enlarged woofers offer greater bass capability.

Bentley and Bang & Olufsen craft immersive moments
The new Bentley Continental GT features a luxurious, tailor-made Bang & Olufsen sound system with specially manufactured aluminium elements and illuminated speaker grills, creating unique moments inside the car. The visceral BeoSonic one touch experience in the car sets the right mood for meaningful moments behind the wheel.

Four distinct sound spaces - bright, energetic, warm and relaxed - are a touch away. Surround intensity can be adjusted as well through pinching gesture, directly within the BeoSonic space. Additional settings can optimise the whole system for front or rear seats only, or for all seats.

Lamborghini and Bang & Olufsen go the extra mile
The all-new Lamborghini Urus scheduled for release in spring 2018 is equipped with a custom-designed Bang & Olufsen Sound System. Produced through close collaboration between Lamborghini, Fraunhofer IIS, and HARMAN, the system creates an immersive, natural 3D sound experience, combining Symphoria, a revolutionary rendering solution for 3D surround sound reproduction developed by the Fraunhofer Institute for Integrated Circuits IIS, with Bang & Olufsen’s multichannel matrix processing and Lamborghini’s sportiveness and power.

Regardless of their seat, passengers are treated to a natural, clear reproduction independent of source and music genre, creating the impression of a three-dimensional sound stage that increases perception of the height, depth, and size of sound sources. The system also features Vehicle Noise Compensation (VNC) technology to further enhance the audio performance of this dynamic Super SUV.

The Danish-designed door speaker grills in solid aluminium, with edges and refined glossy chamfers are tailor-made to fit the interior of the Lamborghini Urus. The silk matte surface is perforated with a characteristic Y-shaped hole pattern and each hole is scaled and positioned to pick up the lines of the door. Form follows function in order to achieve the ultimate performance and experience in the car.

Ford amps up the audio with B&O PLAY
The rollout of B&O PLAY premium audio within the global Ford line-up continues with the introduction of the Ford Edge offering the elevated, transformative and powerful sound of B&O PLAY. Launching for the first time with B&O PLAY onboard, Ford’s largest SUV in Europe is receiving a facelift and a new ST-line variant introducing a new 238 PS 2.0-liter bi-turbo Ecoblue diesel engine, 8-speed automatic transmission and a new set of driver assistance technologies.

The finely tuned B&O PLAY Sound System is set to achieve optimal performance levels for an enveloping sound impression in every seat regardless of how rough the road conditions might be.

Dynamic driving pleasure with Alfa Romeo and Harman Kardon
In 2015, the first Alfa Romeo vehicle with a Harman Kardon Premium Sound System hit the road, inviting vehicle occupants to sit back and be overcome by the transfixing sound of Harman Kardon. At Geneva, the Italian brand showcases its latest Stelvio and Giulia models offering an all-encompassing 360° music experience through a 14-speaker sound system with Logic7 surround sound technology.

Striking sound courtesy of Harman Kardon
At Geneva Motor Show, the BMW Group will feature three vehicles that are complemented by the refined sound of Harman Kardon and Bowers & Wilkins.

Harman Kardon automotive audio turns driving into a captivating on-the-road listening experience. With distinguished design touches, the audio system mirrors the elegance and premium interior of the BMW Group cars. Debuting at Geneva with Harman Kardon premium audio will be the all new BMW X2, BMW X4 and i8 and i8 Roadster electric vehicles.

Co-engineered by HARMAN’s acoustic team, the Bowers & Wilkins Diamond Surround Sound System will be featured in diverse BMW 5, 6 and 7 series sedan models. Bringing together the passion for engineering and design of all three companies, Bowers & Wilkins audio solutions present a revelatory audio experience to BMW customers.

The next level of infotainment
A selection of HARMAN’s infotainment systems and technologies will also be presented in the BMW models on display in Geneva. The BMW Professional Multimedia Navigation system is seamlessly integrated into the BMW X4, the i8/i8 Roadster, and the 5, 6, and 7 Series, with features that include iDrive, a USB interface, voice control, a built-in 8.8" colour display, and much more.

The BMW X2 is equipped with the BMW Navigation Plus system, which includes such features as the BMW Heads-up Display, a built-in 8.8" colour screen, an RDS double tuner, USB and Bluetooth connectivity. Both the BMW Professional Multimedia Navigation and the BMW Navigation Plus also feature a wide range of helpful services that offer drivers a whole new level of connected comfort and convenience.

Kia provides users with exceptional sound courtesy of Harman Kardon and JBL
Kia customers can look forward to captivating sound experiences brought to them by Harman Kardon and JBL. A force of nature tamed for the road, the Harman Kardon audio system is a suitable match for Kia’s grand turismo fastback sedan, Stinger, that combines exhilarating driving pleasure with premium traveling comfort. Further enhanced by HARMAN’s Clari-Fi music restoration technology and QuantumLogic Surround technology, the car offers a sound you willingly surrender to.

When the new Kia Ceed model rolls out to customers across Europe, various versions will feature the invigorating JBL Premium Sound System.With epic sound that draws you in, the 8-speaker JBL system ensures a listening experience as thrilling as the drive.

Maserati, Harman Kardon, and Bowers & Wilkins push the boundaries of audio performance
Harman Kardon and Maserati’s on-going sound partnership has led to Harman Kardon audio being available in all models, including the 2018 GranCabrio MC on display at the Geneva International Motor Show. Drivers of the Maserati Levante and Ghibli models can opt in for Harman Kardon sound, while equipped as a standard on the Quattroporte, GranTurismo and GranCabrio. A powerful range of impactful sound is released from up to 14 strategically positioned and finely tuned, elegant speakers that let the entirety of the car radiate with the energy of striking sound.

Bowers & Wilkins and Maserati both share the values of engineering excellence, design innovation, and an all-consuming passion for performance. On display in Geneva, the Ghibli SQ4 GranSport Nerissimo and GranLusso, the Levante S GranSport Nerissimo, the Quattroporte SQ4 GranLusso, and the Quattroporte GTS GranSport Nerissimo all feature Bower & Wilkins car audio systems that use highly advanced materials and HiFi technologies for a pristine, detailed sound in every seat.

Mercedes heightens the user experience with infotainment by HARMAN
On display in Geneva, the Mercedes A-Class will showcase the new MBUX (Mercedes Benz User Experience). HARMAN has worked closely with Mercedes to deliver a system that takes the user experience to a new level thanks to technologies such as Artificial Intelligence (AI) and augmented reality, in addition to voice control with natural language processing and new Over-the-Air (OTA) system updates that allow drivers to stay connected without having to visit the dealership.