Davali Chooses Blue Chip Hardware for Public Media Package

Digital Signage newcomers choose Blue Chip Technology’s RE2 hardware for low cost, high performance public media solution.

UK based Blue Chip Technology has recently announced the launch of the RE2, a high performance, ultra-low power single board computer. Available with a wide range of peripherals such as GPS, GPRS, networking, camera, audio, usb, wi-fi, Bluetooth and a powerful graphics capability, the RE2 has already secured contracts for use in telematics systems, access control and public media systems.

Over the years we have done a lot of work with the 'digital signage' industry, said Barry Husbands, Managing Director of Blue Chip Technology. The new RE2 is ideal for this market, as it has a fantastic graphics capability and a lot of connectivity features. The combination of the Davali software and the RE2 offers quite a formidable package; we are very excited to be a part of this offering.

The Davali Digital Signage software is developed in the UK and comes pre-installed on the hardware, removing the cost of integration. The combined hardware and software package includes player hardware, player software, content management software, and an optional display in a single product, further reducing the cost of setting up a digital signage network.

Blue Chip Technology is one of Europe's leading designers and manufacturers of industrial and embedded computers, designing and manufacturing computer boards for a broad range of industrial sectors such as automotive, public transportation, medical, defence and energy.

“This advanced technology package will bring down the cost of installation and the cost of ownership of public media systems,” said Barry Husbands. “The hardware uses powerful smart phone technology that uses little energy and comes at a much lower price than server technology. Also, the software is royalty free, so there is no recurring cost as with existing systems.”

The RE2 uses the highly respected ARM Cortex A8 and a Texas C64x DSP, enabling it to handle high quality graphics such as moving media or 3D, whilst also managing complex tasks and a broad range of peripherals. The RE2 is currently available with support for Embedded Windows and Linux; support for other operating systems is available on request. The board is also available in an 'extended temperature' version, making it ideal for rugged industrial and scientific applications.

The Davali / Blue Chip system can operate as a stand-alone device or as part of a network, making it ideal for both small and large businesses. It also provides flexible scheduling options allowing presentations to be scheduled by the minute, hour, day, week or month. The system has been designed to be simple and easy to use, so that no prior knowledge is required, with the default set up providing an out of the box solution. The creation of content for public display is made easy by the dragging and dropping of frames onto the design area.