Genie escapes to promise flexibility and ease of use

2nd June 2015

Mick Elliott

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A new, PC compatible, embedded computing platform has been launched by Ginsbury. The Ginsbury Genie is a low power system, complete with a fully integrated TFT display that offers flexibility, ease of use and PC compatibility combined with robustness and longevity for many industrial and embedded applications.

The Ginsbury Genie is a bespoke, high reliability, embedded computer based on a dual core 1.46GHz Intel Atom E38xx 64-bit processor that implements a low power, fan-less design that boasts a power consumption of typically less than 10Watts (depending on usage). Up to 2GB of system memory is available, with an on-board SATA SDD providing storage capacity starting at 32GB.

Support for a range of different connectivity and expansion options include: Mini PCI-Express card slot for additional peripherals, one USB 3.0 port, three USB 2.0 ports, RS-232 serial port, Gigabit Ethernet port and a Micro SD card slot. A user defined expansion header can also be used for general purpose I/O, I2C, SPI or UART.

Neville Milward, director, Ginsbury said, "We are experiencing an increasing demand for a cost-effective, easy-to-use embedded computing solution. Following consultation with a number of lead customers and suppliers, we have designed and developed the first Ginsbury Genie embedded computing platform. Ginsbury Genie brings genuine PC compatibility into a truly embedded product."

Milward continued, "Potential customers can benefit from an embedded computing platform that offers full PC compatibility, low power consumption and a compact mechanical footprint. The Ginsbury Genie offers a genuine alternative to more expensive PC-based systems, while still offering support for a wide range of Windows software which is paramount for companies with an investment in legacy software."

The Ginsbury Genie GGE38-xxx is supplied with a fully integrated TFT LCD display module driven via a dual-channel LVDS interface. A range of LCD panels is supported, including 7.0in WVGA (800 x 480), 10.4in SVGA (800 x 600), 12.1in XGA (1024 x 768), 15in XGA (1024 x 768) and 17.3in Full HD (1920 x 1080). An integrated touchscreen controller supports 4 and 5-wire resistive touch panels. Support for other display sizes, resolutions and touchscreen technologies can be provided on request.

The platform features compact mechanical dimensions of 199mm (w) x 112mm (d) x 35mm (h) and an operating temperature range of 0° to +70°C which enables the Ginsbury Genie to be used in a wide range of systems and applications.

The Ginsbury Genie supports Windows 7, 8.1 and 10, Linux and Android Lollipop operating systems. The built-in (EUFI) BIOS enables basic configuration and the ability to boot from SD card, USB or SATA drives.