OmniVision Upgrades VGA Offering To Support High Growth Markets

“OmniVision has already seen strong interest from Tier 1 handset manufacturers in China who are looking to replace their current generation of VGA cameras with higher performance, feature rich cameras,” said Charles Chong, product marketing manager at OmniVision. “The OV7675 offers an extremely attractive performance-cost ratio, making it attractive for entry-level and mainstream handset markets.”

According to a recently published article by market intelligence firm iSuppli Corp., Chinese original equipment manufacturers are expected to see a 20 percent increase in mobile phone shipments in 2009 over 2008, driven primarily by a significant increase in export shipments from Chinese handset suppliers to developing economies in Asia, South America and Africa. Chinese domestic handset shipments are projected to grow at an 8.4 percent annual rate.

In addition to the mobile phone market, the OV7675 is also attracting increased interest from notebook, netbook and webcam customers, with early design wins from customers in Japan and Taiwan. The OV7675’s small form factor enables ultra-thin camera modules which, when combined with its excellent low-light performance, make it a very attractive solution for these end markets.

The 1/9-inch OV7675 uses a unique 2.5-micron OmniPixel3-HS™ pixel design, which allows it to offer best-in-class low-light sensitivity (1800 mV/lux-sec), significantly reduced noise and outstanding color reproduction compared to most competing VGA solutions. The OV7675 SOC sensor offers the full functionality of a complete VGA (640x480) camera, and is capable of operating at 30 frames per second in full resolution with complete user control over image quality, formatting and output data transfer. Its small form factor offers easy design integration for 6.5 mm x 6.5 mm drop-in replacement of VGA modules in existing handset designs.

The OV7675 comes in OmniVision’s lead-free CSP3 packaging and is currently shipping in high volume quantities.