KAUST “Dear AI” campaign targets gender bias in AI

A recent KAUST search of a popular AI imaging software tool returned an average of 1% women when using the prompts ‘imagine entrepreneur,’ ‘imagine inventor,’ and ‘imagine software engineer.’ Yet globally, women represent one in three early-stage entrepreneurs and 20% of computer scientists, and in Saudi Arabia, 45% of startups are owned by women. The results highlight the biases in neural networks and raise questions about how they are trained. The name ‘Dear AI’ reflects KAUST’s call for an accurate representation of datasets and demographics from KAUST, Saudi Arabia and beyond.

“Gender bias is a well-known drawback of many learning AI systems based on artificial neural networks, especially regarding women of colour,” said KAUST Professor of Computer Science Jürgen Schmidhuber, Director of the KAUST AI Initiative. “One solution is to retrain the algorithms on appropriately selected unbiased data sets. Creating such sets, however, is a non-trivial task. Nevertheless, I am encouraged by the fact that Saudi women are turning to tech as a viable career path and 47% of the graduates in our AI academy program are women. That by itself may move the needle in this space: more women working in AI may help to generate new and less biased data sets as a natural by-product of their work.”

Saudi Arabia is witnessing a significant acceleration of women in scientific fields and KAUST is at the forefront, notably for being the first mixed-gender university in the country, which heralded a new era of inclusion for women in academia. The University has continued to create professional opportunities for women on campus and in the Kingdom. For example, KAUST maintains a female student body population of 39% — a figure higher than the global average of women in STEM programs — and its AI extension courses by the KAUST Academy graduate 47% of women.

KAUST also has the mandate to train young entrepreneurs and scientists from around Saudi Arabia. Its entrepreneurship programs have trained more than 24,000 people with an average female participation rate of 51%. Its MENA-based startup accelerator program, TAQADAM, now in its sixth year, has a female founder rate of 49%, well above the global average.

Asrar Damdam, Founder of Uvera, and Shahad Geoffrey, Founder of Taffi, are both TAQADAM graduates who have become inspirational figureheads for women entrepreneurs in Saudi Arabia, recognised in Arabian Business’ Most Influential Women and Forbes’ 30 Under 30 in the Middle East, among other distinguished publications.

“Saudi Arabia has a booming entrepreneurship ecosystem for women,” said Hattan Ahmed, Director of the KAUST Entrepreneurship Centre. “Nine out of ten women here view starting businesses as favourable. This is reflected in our programs where women from across the country represent over 50% of those trained. Not only is the AI results biased and out of touch at a global level, but they also don’t reflect us locally – and we want to change that.”

The ‘Dear AI’ media campaign was developed by VMLY&R Dubai to highlight this lack of representation. “Right now, in the creative world, AI is met with either excitement or scepticism. I believe AI is a reflection of reality - it's what we teach it to be. Our campaign highlights these gender biases in AI software, and while we can ask the machine to learn more, it is us that should do the teaching,” said Fernando Miranda, creative director at VMLY&R.

A KAUST-hosted ‘Dear AI’ hackathon will continue the conversation into summer, convening AI and machine learning students and scientists from Saudi Arabia and the globe to retrain these tools and mitigate the effects of gender bias. Hackathon participants will review demographic dataset categories, labels used and modelling features, as well as create new datasets for training. The hackathon underscores KAUST’s commitment to driving change by creating innovative solutions to tackle global challenges.