Würth Elektronik opens its 33rd branch office in Thailand

“We are located in the geographical centre of an economic area that analysts agree has a great future ahead of it,” said Würth Elektronik eiSos CTO Alexander Gerfer in his speech, summing up the advantages of the location. “The very positive market and business development here was the reason for us to establish our own local base in Bangkok for the entire Thailand business.”

The new location in the heart of the vibrant business district has excellent public transport connections.

Würth Elektronik's corporate history in Thailand began back in 2006 - with the support of the Würth Elektronik eiSos team in Singapore. The first Field Sales Engineer was then hired in September 2010. The Thailand business developed extremely positively. Würth Elektronik employs 13 people.

Solid distribution base

Under the leadership of Regional Sales Manager Chantwut Zukzwang, General Manager Sebastian Tan and thirteen employees are now driving Würth Elektronik's Thailand business forward. The new location can already rely on a stable sales base that also includes major EMS customers.

“Würth Elektronik is a very special employer,” said Zukzwang, ”the family-owned company's consistently customer-centric business concept is internationally successful, and we will ensure that passive components and Würth Elektronik's unparalleled service turn ideas into market-ready products in Thailand as well.”

CTO Gerfer thanked the founding team for their successful development work and even brought a gift: the screen print “Realizeaction” by Portuguese artist José de Guimarães, known for his intense symbolism and bold colours. With this print, we hope to bring a touch of this inspiration to our new team in Thailand. May it serve as a reminder to keep our vision bold and our actions impactful as we begin this new chapter together.