Vishay brands itself 'The DNA of tech'

The company says it speaks to the breadth of products and to the continued commitment to the customer relationships that have made it a trusted industry resource over five decades in business. The fresh identity includes a new look for www.vishay.com

Vishay's new brand proposition, The DNA of tech, encompasses diodes, MOSFETs, power ICs, optoelectronics, resistors, inductors, and capacitors. — all critical and working invisibly to bring electronic innovation to life.

Vishay's component solutions can be found in next-generation products that span many sectors including automotive, industrial, consumer, computer, telecommunications, military, aerospace, and medical.

"It inspires us to know we are shaping tomorrow's innovations by empowering today's inventors with one of the world's largest portfolios of high quality, highly reliable, energy efficient electronic components. We're proud to be the go-to manufacturer for customers to innovate with ease and confidence that The DNA of tech is behind them all the way," said Vishay CEO Dr. Gerald Paul.

Vishay was founded in 1962 by Dr. Felix Zandman.

"The rebranding process involved in-depth conversations with a diverse mix of customers. It really underscored how much Vishay contributes to the supply of essential electronic components," said Joel Smejkal, Vishay's new EVP for Corporate Business Development. "We are both gratified and humbled by the level of trust the customers have in us, and the opportunity to leverage the power of our breadth in solving customer's design challenges. We're committed to learn from this experience to become an even more valued partner to our customers around the world."