Updated: Keysight launches B2B eCommerce site into Europe

The site will give customers the ability to easily and quickly purchase Keysight solutions, including the company’s newest innovations, access to technical expertise (in Europe), free two-day delivery on many products, as well as regular promotions.

The test and measurement market is rapidly moving towards digital, online purchasing for fast and easy procurement of hardware and software solutions.

According to McKinsey and Company, more than three quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions—a sentiment that has steadily intensified even after lockdowns have ended. Keysight is committed to providing its customers access to the channel of their choice.

“Keysight’s goal is to create an integrated multi-channel transactional ecosystem that offers customers an effortless purchasing experience via coexistence of eCommerce and distribution,” stated Kari Fauber, senior director of Global Partners and eCommerce at Keysight Technologies.

Keysight says that Keysight eCommerce, by design, is implemented to be complementary to its Distribution Channel. Partners will continue to play an important role in Keysight’s multichannel sales model.

Stock will be held in Europe to provide 2-day delivery to European customers.

Keysight’s B2B eCommerce site will offer the company’s most popular products and solutions including the newly launched Smart Bench Essentials family comprised of:

• EDU33212A Waveform Function Generator up to 20MHz range
• EDU36311A Triple-Output DC Power Supply up to 90W
• EDU34450A Digital Multimeter 5.5-Digits Resolution
• EDUX1052G 50 MHz Bandwidth

*European countries supported by Keysight’s B2B eCommerce Site