Arm at embedded world 2023

Arm, a British semiconductor and software design company, is defining the future of computing. Arm fuelled the smartphone revolution and is now redefining what’s possible in cloud computing, transforming the automotive industry, enabling a thriving IoT economy, and making the metaverse a reality.

As the foundation of a global ecosystem of technology innovators, Arm empower the world's most successful business and consumer brands. So far, thousands of partners have embedded 250+ billion Arm-based chips in products that connect people, enhance the human experience, and make anything possible.

About 70% of the world's population use Arm-based technology across all markets. Extensible, scalable, and ever evolving, it's a comprehensive platform that confirms how we lead by design — to serve today, anticipate tomorrow.

The team has been developing the Arm portfolio for several decades and having been driven by the needs of a wide variety of markets, is now extremely broad.

Everything from power sensitive sensors to its mainstream processors used a lot in mobile phones and televisions, to high performance applications in data centres.

“From our perspective, all of these are brains and have vastly different capabilities, power demands and silicon area demands and cost demands, but they’re all brains. It’s just a question of how much software they need to run,” explains Dennis Laudick.

There’s a huge transitioning happening in automotive: There are a few different forces coming into play, for example the move to electrification and the steady increase of autonomous features.

There’s also been a change in user expectations around the user interfaces, and how dynamic the car is. Nowadays, people look at cars in the same way they look at their phone, expecting them to provide an enriched experience.

"This transition is driving more software, which is causing the need for more processing and more compute, which is causing people to rearchitect the vehicle. “As they start to put super computers into the vehicles they’re having to look at going away from the other architecture where there are 100s of small control units around the vehicle…to an efficient, processor centric architecture,” explains Laudick.

Listening to the market, and its partners has been fundamental to Arm’s success.

“One of the things I enjoy about being at Arm is we’ve got presence across the market, so I get to talk to everybody,” says Laudick.