Pulsiv signs strategic pan-European distribution agreement with WPG EMEA

This agreement focuses on demand creation activities to promote Pulsiv's OSMIUM technology across Europe, the Middle East, and Africa. The technology aims to help engineers enhance efficiency, minimise energy waste, and reduce costs in upcoming power electronics designs.

About WPG Holdings

Established in Taipei, Taiwan in 2005, WPG Holdings is a global distributor of semiconductor components, with a network of over 250 franchise partners. In 2022, the company achieved an annual turnover of more than $25 billion and employs over 5,000 staff across 78 global sales offices. WPG Holdings expanded into Europe in April 2021, establishing WPG EMEA as a key player in distribution and demand creation.

About WPG EMEA

WPG EMEA, a subsidiary of WPG Holdings, aims to drive demand creation in the region and support global fulfilment activities. Its European headquarters is in Amsterdam, with a warehouse in Eindhoven and additional sales support offices in various European countries. WPG EMEA has developed ‘TechVault’, an online digital demand creation tool, to aid the engineering community with resources for efficient design activities.

Nigel Watts, President of WPG EMEA, said: “The establishment of WPG EMEA in 2021 is a key development for WPG Holdings. Our position in APAC/China is now fully supported globally, and our focus in EMEA is on providing comprehensive demand creation solutions. The signing of Pulsiv technology is crucial to our product portfolio. The power market is significant, and Pulsiv’s OSMIUM technology is disruptive, offering new possibilities in power solution designs. We are pleased to partner with Pulsiv.”

Nick Theodoris, Pulsiv's Director of Global Sales & Distribution, also commented: “This strategic agreement is important for our business expansion. Pulsiv OSMIUM technology enables engineers to develop more efficient power electronics, reduce energy waste, and save cost. Partnering with WPG EMEA, a recognized distribution business, will help us expand our demand creation activities, and we are excited to work with their experienced team.”

About Pulsiv OSMIUM technology

Pulsiv has developed a unique method for AC to DC conversion using a patented switching technique, offering benefits in power electronics designs. Its technology extends the range of conventional flyback topologies, replacing more expensive LLC solutions while achieving efficient profiles.

Pulsiv provides various tools to simplify the design process, including microcontrollers, AC to DC front-end circuit configurations, evaluation boards, reference designs, expert design support, and tutorial videos. Pulsiv OSMIUM technology offers a scalable platform for engineers to reduce size, improve energy consumption, and optimise cost in designing power supplies for various applications.