Machine Compare rebrands with new visual identity

This reflects the company's commitment to sustainability and its core values. This marks phase one of the rebranding process, with further updates planned.

Established in 2014, Machine Compare offers industrial data and visibility solutions, powered by machine learning and artificial intelligence technologies. The company is known for its Green Parts Marketplace, a platform designed for trading surplus spare parts. It also hosts a cross-sector database of new and used machinery. As part of the rebranding effort, Machine Compare has introduced a new visual identity, logo, and website. It is also consolidating its spare parts, machinery, and inventory management solutions under the unified Machine Compare family brand.

Machine Compare's CEO and Co-Founder, Benjamin Findlay, commented on the rebrand: "Our company's foundation is deeply rooted in sustainability, forming the cornerstone of our business model and value proposition. Through our new visual identity, we effectively capture and convey our dedication to fostering environmentally responsible trade across diverse sectors. This moment marks an exhilarating new era for Machine Compare, and we are eager to embark on this transformative journey."

The company's name, vision, and mission remain unchanged. However, now the new look and feel more accurately reflects its sustainability commitment and the recent expansion into data solutions.