Personalised experience at immersive media attraction

Realife Tech’s platform will act as a concierge to visitors’ Outernet journey, guiding their experience through the exhibitions that spark their interest the most, providing a new way to interact with innovative physical spaces, blending immersive technology and in-person engagement.

Outernet London is slated to open in Winter 2021, providing a district blending culture and commerce, housing the world’s largest high-resolution wrap-around screens, a new 2,000 capacity live events venue, and Denmark Street apartments, all equipped with Realife Tech’s technology that can be utilised during public and private events like major brand launches, movie premieres and global cultural events.

The partnership will utilise data and technology to link the physical and digital worlds, and visitors entering the district will see screens packed with incredible artworks and visuals. What makes this space unique is the ability for the visitors to interact with and control the content from their own device, to create their own unique experience.

Realife Tech’s platform aggregates data from multiple systems including apps, ticketing systems, Wi-Fi, point-of-sale, digital advertising screens and access control points within real-world destinations to create a single view of the customer across their journey. Realife Tech’s ability to customise venue platforms to specific visitor preferences will help Outernet create a tailored atmosphere for each and every guest, showcasing the brands that are most appealing to them within the district. 

“London’s districts have a wealth of data -- with that data, businesses need to be able to understand the journey in the real world, then automate and respond,” said Adam Goodyer, CEO and Founder of Realife Tech. “SoHo is one of the most iconic districts in the UK, serving as a melting pot of culture and retail. We’re proud to be weaving Realife into the fabric of such a progressive, artistic, and innovative neighborhood, and providing a technology solution to help them interact and engage with their surroundings on a new level.”

“We’re excited to be working with Realife Tech to help Londoners discover Outernet’s interactive and immersive capabilities,” Outernet Digital Director, Dan Patton added. “Bringing visitors tailored information and companion experiences via our mobile app will make for stronger connections between Outernet’s physical and digital presence - not just at Outernet London, but also with the Outernet districts we are building globally. Our canvas of floor to ceiling screens will enable brands to engage and amplify audiences in a way never before possible and the creative possibilities here are immense.”

Realife Tech’s solutions will be integrated into the Outernet app which will be launched for the district’s opening.