Infobip in GSMA’s identity revenue acceleration initiative

A recent Juniper Research report - Digital Identity: Technology Evolution, Regulatory Analysis & Forecasts 2019-2024  indicated unique mobile identifier services which provide identity verification through SIMs, will generate over $7bn for mobile operators in 2024. This is up from an expected $859 million in 2019 - a growth of over 800%.

Richard Cockle, Head of Identity, IoT and Big Data at The GSMA, said: “At the GSMA we have witnessed strong market demand for MNO identity data, particularly for fraud protection and enhanced digital user experience. Our aim is to support MNO collaboration to further enable the MNOs to expose this data, to the benefit of the whole ecosystem, from users through to the brands and their technology partners. We believe Infobip has the right credentials to help us drive this initiative forward.”

Central to the Identity Revenue Acceleration Initiative is ensuring customers receive real value and utility leading to overall improvement in customer experience. This ensures the highest level of security for customers’ transactions with the least disruption to the customer journey. 

Infobip offers a viable mobile identity solution that uses several real-time identification, authorisation and fraud protection services that streamline the entire customer journey – from the initial account creation all the way to checkout, payment or other transaction. GDPR compliant mobile identity is all about end-user privacy. Based on a user-centric approach, Infobip’s solution ensures that neither companies nor mobile network operators learn anything new about the end-user, apart from the information they already hold.

Mijo Soldin, Director Operator Strategy and Partnership at Infobip, commented: “It’s clear that consumers are increasingly more comfortable with completing transactions on their phones - in no small part due to the increase of mobile security and customer trust. 

“However, in order to address the entire market, we need complete coverage, delivering greater demand and increased revenue for all operators. Solving this requires a standardised product offering to the market and aligning MNOs on product roadmap and privacy policies. We’re honoured and excited to have been given the opportunity to work so closely with the GSMA on this important initiative.”

Services based on mobile identity generally focus on authentication, authorisation, identity, fraud protection and attributes that MNOs can provide to power SIM Swap, Silent Mobile Verification, Instant Form Filling, Know Your Customer (KYC), Account Takeover Protection (ATP) and Account Tenure capabilities.