Laird Connectivity, WPG seal EMEA distribution pact

The growing emergence of WPG EMEA as a demand creation focused distribution channel in the region, will enhance the access, support and delivery of Laird Connectivity products throughout the EMEA region.This announcement is viewed by both organisations as an excellent opportunity to strengthen and expand their business by combining their sales, marketing and technical support skill sets to support customers from design concept all the way through to the delivery of advanced supply chain services across the globe.

“We are thrilled to partner with WPG EMEA. This strategic partnership opens new avenues for growth and enables us to access untapped markets across EMEA,” commented Ketan Patel, Senior Director of Sales of Laird Connectivity. “We will continue to focus on growing our Wi-Fi, Bluetooth, system-on-module, IoT devices and LoRaWAN product lines through this partnership. We see a true demand creation partner in WPG EMEA and look forward to forging a relationship which will provide superior added value to our customers as these technologies evolve at a rapid pace. Through our combined sales and support teams, we have no doubt we will bring something unique to our customers which will in turn provide them with cutting edge solutions at the lowest total cost of ownership.”

Nigel Watts, President of WPG EMEA BV added, “We are delighted to welcome Laird Connectivity as the latest partner to join the current portfolio offered by WPG EMEA. Laird Connectivity, as our first wireless technology provider, delivers the quality of product, service and support that we desire to serve our customers across the region. We will deploy our full range of marketing and demand creation services in order to provide the access and support required to successfully enable customers to compete in their own end markets. We will promote the Laird Connectivity product range through our Digital Demand Creation channels, TechVault and MetaCentre in parallel with our highly experienced team located throughout the region. The Laird Connectivity brand delivers a message of quality and assurance which sits perfectly alongside the reputation of WPG Holdings as a global distribution partner.”

Tuning  in: l to r; Ketan Patel  -  Senior Director of Sales EMEA / APAC, Laird Connectivity, Nigel Watts –  President EMEA WPG EMEA, Chris Withers – EMEA and APAC Channel Manager, Laird Connectivity.