Farnell invites gamers to ‘Bee Heroes’

With a mission to promote environmental awareness and conservation, Farnell aims to educate players about the critical role of bees in our ecosystem through this innovative gaming experience.

The competition will run until 25^th August 2023.

In Bee Hero, players take on the role of a beekeeper and must protect the bees from the harmful effects of smog and climate change. Each week, a new setting will be presented in the form of a platform game, consisting of three levels that must be completed. The goal of the game is to earn as many points as possible. Points can be earned through various means, such as registering for the game, completing levels quickly, collecting flowers, defeating bee enemies, inviting others to play, and answering weekly quizzes. As players progress through the game, they have the opportunity to win prizes, including a Garmin GPS watch, Go Pro Hero, Kindle signature edition, and gift cards.

Players participating in the game contribute to BeeMan's mission to safeguard the bees and their vital role in ecosystems around the world. This educational adventure not only offers players a chance to win exciting prizes but also empowers them to make a positive impact on the environment.

Aditya Moorthy, Vice President of Global Marketing at Farnell, said: "Our new Bee Hero game aims to raise awareness about bees' importance and their impact on our ecosystem. It's a fun and engaging way to inspire people to take action and do their part in saving these essential pollinators. I can't wait to jump in and become a Bee Hero."

Available to anyone visiting the dedicated Farnell websites, Bee Hero offers an immersive platform to learn about bees' significance and actively participate in their protection.

To learn more about this campaign, visit https://uk.farnell.com/save-the-bees