U.S. companies compete for business in the Asia-Pacific market

The biennial business event is the most comprehensive of its type in the region and is expected to surpass its 2013 record performance when it hosted some 360 exhibitors and drew more than 100,000 trade visitors. The U.S. presence at Seoul ADEX is organised by Kallman Worldwide, in coordination with numerous government agencies, including the U.S. Commercial Service. The center piece of the national effort is the nearly 2,300m² (gross) U.S. International Pavilion, a destination forbuyers looking for an efficient way to meet a critical mass of U.S. suppliers and an on-site business hub for U.S. exhibitors looking to maximise their exposure and time at the event.

“When U.S. companies commit to exhibit at Seoul ADEX, they’re saying they believe in the power of this event to attract real business prospects and customers,” said Tom Kallman, President and CEO, Kallman Worldwide.“As the organiser of the U.S International Pavilion, our team is proud to help our exhibitors capitalise on this influential international business opportunity to grow their share of the worldwide marketplace and further extend our nation’s global aerospace and defence leadership.”

The 44 U.S. companies participating in the U.S. International Pavilion at Seoul ADEX (83% of the total of 53 American companies exhibiting at the show) represent a cross-section of leading suppliers looking for new export opportunities and to strengthen regional business relationships.